Category Archives: Uncategorized

SAVING MONEY BY CALLING IRD

Are you tempted to save money on your accountant’s bills by telephoning the IRD for advice? It could cost you a lot more!

Previous surveys have found, of the answers to taxpayer enquiries supplied by the IRD, nearly a quarter are wrong and more than half those dealing with GST are incorrect. The IRD is not responsible for its mistakes. You are expected to find the right answers and to seek expert advice if needed.

It is no use saying an IRD staff member told you, even if you can quote the person’s name and the date you were advised. If you have a tax problem, consult us: if we do not know the answer immediately we can find it.

Recently an acquaintance of mine told how she solved her tax problems. She would ring three different IRD officials with her question. She would then compare the answers and if there was one which suited her, she would accept it and make her tax claim accordingly. She figured if she were ever challenged she could always say she was advised by the IRD and followed this.

To be fair the IRD has a huge staff and it would be impractical for the Department to train all its employees, to the level of a tax consultant – after all, it us taxpayers who would foot the bill! Tax law is vast and it requires considerable experience to understand the nuances.

An example is the fine line between personal and business expenditure. Why, for example, if I have to have a car for work should the costs of running it between work and home not be tax deductible? If I need reading glasses to do my job, why should I not be able to claim them as a business cost? If I meet regularly with friends for a drink and I do business with them, why is this considered a personal cost? At other times, having a drink with business associates can be accepted as a business entertainment cost. We should not expect IRD staff to have such a detailed knowledge.

Tax law is built up from a mixture of statutes and case law. Every year there are acts of parliament and regulations which change tax law and there are cases decided in the courts which also change the law.

If you seek the advice of an officer of the IRD, you do so at your peril. There are numerous examples of the IRD changing its mind despite the taxpayers having fully disclosed all the necessary information leaving the taxpayers exposed to the tax, interest and penalties.

The message here is clear – avoid ringing IRD for advice. If you are tempted, do not rely on the answer you receive!

PERSUASIVE WORDS IN MARKETING

If you’re writing about your business or thinking up special offers you need to make sure your copy is as effective and as persuasive as possible, as leveraging your marketing efforts means you get a much better return for your dollar or time.

Some say there are 8 really persuasive words in the English language, some 10 or 12 and one or two even 108 or 120 but I like the 16 most persuasive words used in advertising & direct mail as below:

  • You/Your
  • Guarantee
  • Easy
  • Results
  • Fun
  • Now
  • Save
  • How to
  • Money
  • Love
  • Benefit
  • Proven
  • New
  • Health
  • Free
  • Safe

Now you might think you’re pretty good at writing copy or you may think so daunting a prospect that you’d rather take your mother-in-law out to dinner, but either way, using as as many of these words as you can will make it very easy – just build your sentences around the words – here, let me demonstrate:

You will save money, love to use, have fun and enjoy proven results with the new super this and that now available in 6 new easy to use safe styles, guaranteed for 10 years, and comes with free accessories so healthy it’ll benefit you for years to come”.

There you are – easy peasy – used all bar one of the words in one sentence in a few seconds! And in addition, they’ll make sure you avoid the No. 1 mistake in advertisements. Which is, you ask? Putting your name at the top and then just listing out the services you provide. Is that persuasive? I think not! Who cares about your name unless you’re a global brand? And listing out your services? Come on now! I recently saw 15 adverts in one magazine for accountants. All bar two had their names and what services they provided. Tax returns? Accounts? You don’t say!

If you need help with your marketing contact Nick on 0800 ASK NICK or email nick@abac.co.nz.

ESSENTIAL BUSINESS INFO

Many business owners operate completely in the dark, with no meaningful business information upon which to manage, let alone improve, their businesses. As trusted advisers (and with so much knowledge of our clients’ businesses) it’s our job as accountants to empower and enable business owners to get control of their businesses by giving them the tools to find out whether they’re making or losing money, growing or contracting and what they need to do to succeed.

So what sort of business information does a typical business owner need? These are the more common types which I normally recommend:

Information

Benefits

Easy or Difficult

Monthly or bi-monthly interim financials Can see whether you’re making money and can plan and react quicker to improve plus can minimise IRD interest Piece of cake but if you hold inventory you need the month end inventory figures
Perpetual Inventory Can keep a track of all your inventory and what cash you have invested in inventory plus identify old or slow moving stocks Difficult in manufacturing businesses where you use common items for different products but otherwise you just need good systems
Job Costing Can see whether you’re making money on individual jobs Not too bad if you’re keeping keep timesheets for labour costs and can record the allocation of inventory items to individual jobs (specific purchases for jobs are very easy to allocate) which means probably keeping perpetual inventory
Divisional Reporting Can see which parts of the business are losing or making you money OK if you can allocate overheads between divisions and can allocate inventory usage to individual divisions
Budgeting Can manage by exception, can identify over-spending and highlight sales shortfalls Easy if you have accounting software
Break-Even Point Analysis Probably the most important thing you should know about your business. Knowing whether you’re covering all your outgoings (including drawings and tax) is absolutely vital. Easy but you do need to know recent overhead levels and your latest gross profit margin which can slip when things get tough
Cashflow forecasting Can forecast cash crises and get peace of mind when expanding Easy. If you find it difficult to predict your sales work back up from overheads using your gross profit margin
Gross Profit Margin Analysis Can see just where you’re losing or making money If you keep inventory you probably need to maintain perpetual inventory or it’s too difficult
Key Performance Indicators Can focus on the key things in the business, those factors critical to success Easy if you have accounting software and good systems

What information do you have available in your business? Are you still just using the traditional measures of what cash you have in the bank and comparing turnover with that achieved in previous years? All this really useful information is easily available with good systemsand some decent accounting software, so come on, get up to date by contacting Nick on 0800 ASK NICK or email nick@abac.co.nz.