Too many business owners take an ostrich attitude to competition, hoping that if they completely ignore it, it will stop existing. Unfortunately, the opposite is often true. In fact there are some great advantages to be gained from knowing your competitors: you can learn from their mistakes without making them yourself, build on what they do right and take advantage of their weaknesses.
But how do you go about gathering useful information about those who share (and would like to take over) your market?
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