Empower Your Business

Accounting is Just the Beginning


Why Is CRM an Indispensable Business Tool?

So what exactly is CRM? One of the best definitions is “a method of selling products and services by recognising the value in building a relationship with prospects and customers”.

Building an effective relationship requires trust, consistency, honesty, a willingness to give, doing what you say you are going to do and in particular, frequent contact and communication.

In these tough economic times CRM matters more than ever, so what can you do to ensure your prospects turn into customers and your customers keep coming back?

  • Send personally addressed and signed thank you letters to new customers so that they will feel good about you and will remember you the next time you contact them
  • Send customers information relevant to their needs
  • Send only personalised emails or letters individually addressed
  • Collect customer information at the time of sale
  • Contact all customers who have not bought from you in the last so many months or years depending upon your business
  • Advise your best customers of special offers or new products before the rest or non-customers
  • Use just one database to collect information about your prospects and customers which allows effective communication on one-to-one basis
  • Send special, personalised greetings on special occasions

None of the above measures are difficult to do, you just need time, enthusiasm and to be organised. If you need help to build relationships with your customers or prospects call us on 0800 ASK NICK or write nick@abac.co.nz.

4 Responses to Why Is CRM an Indispensable Business Tool?

  1. Thanks for that! It’s always nice to hear that we’re getting a bit of word to mouth. Keep recommending us!

  2. Thanks Ted. We are indeed going to add illustrations to our posts to make it a bit more lively.

  3. Hello!
    Absolutely! As long as you provide a link to our blog and mention who the author of the article is, please feel free to use it on your webpage. Let us know if you get any comments.

  4. Thanks a lot for your comment. We put a lot of work and effort in this blog so it’s nice to hear that it’s appreciated.