Empower Your Business

Accounting is Just the Beginning

By

Marketing, Marketing, Marketing

If location, location, location is key to real estate then marketing, marketing, marketing is key to business. It matters not how good or skilled you are at your chosen trade or profession, if you can’t market yourself or your business you just aren’t going to make it.

Now don’t, as many business owners do, confuse marketing with advertising. Wikipedia says “advertising is is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products or services”. Marketing has been usefully defined as gaining, delighting and keeping customers, whilst making a profit and building the value of your business. In other words, marketing is virtually everything you do in your business which works and is effective.

Many business owners put marketing in the too hard basket, saying there’s too much to learn, it’s too expensive, it’s just not their thing or they can’t afford it. But you don’t need to spend loads of money on marketing, as many of the most effective marketing techniques are free, see here for some free marketing tips ad ideas.

Nor do you need an expensive marketing consultant who, mostly being ex-journalists will most likely focus on PR (public relations) activities which can cost a lot. Read some marketing books – the best marketing book is written by Dan Kennedy “The Ultimate Marketing Plan”. Don’t be put off by the title, it’s not a dry, dusty book about planning, it’s a very practical book with loads of practical examples – furthermore, you can get this for free  (click here). Have a go at the worksheets in the back of the book (ask me for a better copy of the worksheets) which will guide you to come up with loads of low-cost, practical and effective marketing strategies.

Further help with your marketing here or contact Nick on 0800 ASK NICK or email nick@abac.co.nz. If you’ve gone to all the trouble and expense of being in business you may as well maximise your returns!