Empower Your Business

Accounting is Just the Beginning

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Free Website Anyone?

They say only a third of businesses in Hawkes Bay have a website. Given the world we live in today and the importance of the internet and the part it now plays in our lives this is something which amazes me. I’ve heard loads of excuses but come on now, in 10 year’s time those businesses without a website are going to be increasingly marginalised. It doesn’t have to be flash, just a basic one will do to start off with and nowadays, who doesn’t want to check out a business on-line before you use them?

These are the more common excuses and why they don’t stand up:

  • It’s too expensive. Not so, I can introduce you to a web-designer who can do you a basic website for $500 + GST!

  • It’s too technical for me. You don’t need any technical knowledge to get a website up and running, nor even to keep the content updated. Yes, it’s important to choose a website that’s easy to keep up to date but having done so, if you can type (slowly!) you can update your own website.

  • I don’t know what to write on there. What? You can’t say what you do, write about you and your team and quote 6 – 10 reasons why customers should use you and include a Contact Us section? Or include some testimonials, your FAQ or your Point of Difference? If you really can’t do this if you’re a client or become a client of the Accountancy + Business Advice Centre I’ll do it for you!

  • The hosting fees are expensive. Anything but as you can now host websites completely for free! We at the Accountancy + Business Advice Centre have 10 subsidiary web-sites we set up to use all our domain names and these haven’t cost us a cent in hosting fees! One US provider lets you set-up 100, yes, 100 web-sites all for free!

  • All my business walks in the door or comes from referrals. Yes they may do but a website is best way to provide useful information on your business 24/7 in a very cost-effective way accessible to all. You can also provide tips and useful information to position yourself as an expert in your field.

  • I have a Facebook page instead. Well done, but a Facebook page will never replace a web-site. Firstly, you’re under the control of Facebook, secondly, it’s likely the popularity of Facebook will wane, thirdly Facebook is akin to renting rather than buying and lastly, Social Media sites should just be one weapon in your marketing armoury.

  • My business is too small. So what? Have a small website!

The reality is that you cannot afford not to have a website! If you need help to set-up a low-cost but effective website contact Nick on 0800 ASK NICK or email nick@abac.co.nz

3 Responses to Free Website Anyone?

  1. Kia ora Nick – thanks for taking the trouble to respond. I agree that there is no “one size fits all” solution and respect your view point. I do believe that accountants who provide business advisory services should offer this type of advice and feedback to clients so keep up the good work!

  2. Hi Mark!

    Always good to have your feedback. There are many sites which provide free web hosting which are simple to use, very comprehensive and totally ads-free. Whether $500 is too much or too little to develop a website depends on the size and features of the finished products. I agree with you, with some things that you see sometimes any amount of money would be too much.

    Depending on social media companies or business listings to host your details can be enough… sometimes. Yet for some businesses going without a website would be akin to having a shop without windows. They could also miss on a lot of sales by not having an online order form.

    My view is that there is no such thing as one-size-fits-all when it comes to business solutions. What will be more than sufficient to one will be too little for others.

    It’s important, when making any such decision, to first decide what you want to achieve, set up a budget then look for what suits best. If you can achieve your target under estimated cost, great!

  3. Nick, I’m sorry but I have to disagree.

    There are many businesses that use FB instead of having a “traditional” website. I also think with “free” hosting, you get what you pay for. $500 is too much to pay for many websites. If a customer has $500 to spend, they should consider some direct marketing.