Empower Your Business

Accounting is Just the Beginning


Mission Statements

Does your business have a mission statement? A ‘mission statement’ is a brief statement of the purpose of a business or organisation. Sometimes the mission statement is used as an advertising slogan, but the intention of a genuine mission statement is to keep employees and customers aware of the organisation’s purpose. It can be restricted to goals and objectives, but can also include some or all of the following:

  • Purpose and values of the business

  • Which business the organisation wants to be in (products or services or market) or who are the organisation’s primary customers (stakeholders).

  • What are the responsibilities of the business towards these customers?

  • What are the main objectives that support the business in accomplishing its mission?

As an example, here is the mission statement of the Accountancy + Business Advice Centre:

Our goal is to help as many business owners as we can to improve their businesses, maximise their profit and get the lifestyle they want.

The best way to write your mission statement is to take it bit by bit and break it down into its component parts. Answering these questions will get you started:

  • What does you business do i.e. what is its function, what need does it fulfil?

  • For whom does your business perform that function i.e. who are the stakeholders in the business? (Think about customers, team, owners, suppliers & your social responsibilities)

  • For whom does your business perform that function i.e. who are the stakeholders in the business?

  • How do perform that function in a way that sets you apart from your competitors? (Think about your fundamental guiding principles).

If you need help to write your Mission Statement contact Nick on 0800 ASK NICK or email nick@abac.co.nz.

2 Responses to Mission Statements

  1. Thanks for your comment. Sticking by your mission statement is not always easy but the very fact that you try makes a huge difference to the way you relate to your customers, which in turn reflects positively on your business.

  2. Those are really goood goals for the company to live by. I’m sure that if every company had similar goals, their clients will always leave (or stay rather) satisfied.