Why businesses need external accountability
Being a small business owner can be tough. You’re pulled this way and that; there’s always far too much to do; the buck stops with you, and, unlike your team, there’s no one to call on for help or provide answers to the tricky problems!
And, of course, you can’t pack up and go home at the end of the day if the job’s not done. Due to this, small business owners tend to focus on the easy stuff, the daily minutiae of business life, which they can cope with. They may put their heads in a bucket of sand when it comes to the more difficult areas, perhaps declining sales, a difficult staff member, unpaid bills and future planning.
That’s why it’s very important for business owners to seek external accountability so they can tackle difficult issues and ensure their businesses thrive and survive no matter the economic climate. Accountability is defined as the obligation of an individual to account for his or her activities, accept responsibilities for them, and disclose the results in a transparent manner.