So, what do your prospects want?
The Native Americans had a beautiful definition of empathy. They said that you cannot know a person until you have spent at least 3 moons in their moccasins. The problem for many business people is that they haven’t walked in the moccasins of their prospects. They think like the person who owns the business, manages the business or works in the business instead of thinking like the prospect.
So what is it that prospects expect from you?